Content Strategist - Rab & Lowe Alpine

A fantastic opportunity has arisen for a content strategist to join Equip Outdoor Technologies UK Ltd. Working in a small in-house team and across both the Rab and Lowe Alpine brands, the role is to develop and manage the on-going content strategies for the & websites of these two prestigious outdoor names.
Working across two brands and coordinating with multiple departments and stakeholders, the role of content strategist is central to the online department’s output. Using existing data, key business and user insights and the wider business objectives, the role’s primary function is to develop and manage a content strategy that determines the website’s editorial calendar, merchandising, SEO and other inbound marketing collateral.
The position will be based at our Head Office in Alfreton, just outside the Peak District National Park off J28 of the M1 corridor.

Who we are and what we do

Equip Outdoor Technologies UK Ltd based in Alfreton, Derbyshire specialise in technical outdoor clothing and equipment. Our experienced and enthusiastic team works across the Rab and Lowe Alpine brands developing innovative designs, manufactured to the highest standard and brought to market throughout the world.

Key responsibilities

• Initiate and manage a market leading and commercially focused content programme, for the Lowe Alpine and Rab websites.
• Act as the online department’s key liaison with both internal and external stakeholders
• Facilitate the smooth running of the content programme by providing support, direction and the provision of assets.
• Support the administration of the product catalogue, and editorial content via CMS
• Regular analysis and interpretation of site data

Qualifications, Experience and Skills

• Analytical abilities
• Project Management
• Excellent communication skills
• Good understanding of user experience and SEO
• Strong copywriting skills

• Design sensibility
• Editorial experience
• Experience working in the outdoor industry

Please apply by sending a CV and covering letter to Lee Jones, HR Coordinator. Email





























Rab website Lowe Alpine Website
Registered Office: Wimsey Way, Somercotes, Alfreton, Derbyshire DE55 4LS. Registered in England No. 01168470